The Lacasitos tablet and sugar coated sweet chocolate is an evergreen Spanish brand from the leading manufacturer Chocolates Lacasa founded in 1852. A favourite of kids and families for generations and quickly becoming Spain’s most popular sweet, Lacasitos conveys strong brand values to kids and parents alike with potential development opportunities on a variety of licensing products and promotional endeavors.

Representation

Spain and Portugal.

Highlights

  • Lacasa iconic brand Lacasitos has achieved an exceptional year with a 20% increase in the turnover. The launching of the white chocolate Lacasitos White has lead to a major growth for the company. Lacasa will continue to work towards Lacasitos White consolidation without cannibalizing the existing successful brands.

  • According to Kantar consulting firm, Lacasitos enjoys a natural brand recognition of 75,3% which reaches a 98,3% when suggested. It is the #1 brand in tickets per year, exceeding 2,4 times the second brand nationwide.

  • The launch of the Lacasitos Chef contest for ages 8 to 12 increased dramatically the new products awareness.

Highlights

  • Lacasa iconic brand Lacasitos has achieved an exceptional year with a 20% increase in the turnover. The launching of the white chocolate Lacasitos White has lead to a major growth for the company. Lacasa will continue to work towards Lacasitos White consolidation without cannibalizing the existing successful brands.
  • According to Kantar consulting firm, Lacasitos enjoys a natural brand recognition of 75,3% which reaches a 98,3% when suggested. It is the #1 brand in tickets per year, exceeding 2,4 times the second brand nationwide.
  • Due to the powerful connection kids have enjoyed with Lacasitos, Lacasa has increased the brand categories such as The Lacasitos Surprise Egg which was launched in the last quarter of 2016. It is a delicious chocolate egg containing a perfect combination: A surprise and three Lacasitos.
  • Another successful release was the new MiniLacasitos rosas and MiniLacasitos azules for cakes, muffins and ice cream decoration.
  • The launch of the Lacasitos Chef contest for ages 8 to 12 increased dramatically the new products awareness. The contest consisted of kids recording with their parents 2 minute videos which show the preparation of a cake oa a muffin with Lacasitos inside. A jury of Lacasa members chose 4 kids for the finals which were broadcast via the Lacasitos social networks from november 2016 onwards. Votes were allowed via the website to chose a winner. The prize included a visit to the Lacasa factory with all the winner classmates, one year free Lacasitos and the experience of participating in a true cooking program.

© 2017 Comercial Chocolates Lacasa, S.A.
Under license to Lacasitos. All rights reserved.